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Research papers

Is survey research keeping up with the benefits of technology?

The purpose of this presentation is to point out that survey research has not changed much over the last decade; it still takes a long time. Also, it still under-represents minorities, and that is emerging as a major problem. In contrast, numerous...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Robert J. Herbold
Company: Procter & Gamble
June 15, 1988
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Citation

Herbold, R. J. (1988a, June 15). Is survey research keeping up with the benefits of technology?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-survey-research-keeping-up-with-the-benefits-of-technology-